Digital commerce cannot be simply online transactions but collection of lot of intelligence, market research, customer’s behaviour, buying history, interests, frequency of purchase and search history etc that gets collected from various devices and platforms such as desktops, laptops, mobiles, tablets, emails and social networks such as Facebook, Twitter, LinkedIn etc. and search engines such as google, Bing and yahoo which collectively helps in increasing sales and customer satisfaction.
Companies must also provide the user friendly interfaces to access interested items quickly. Digital commerce focusses on all these aspects to meet the customer needs, customer satisfaction and thereby increase quick to market and sales.
AN EXAMPLE OF DIGITAL COMMERCE
A manufacturing company desires to do more than just launch a B2B eCommerce for their customers. They need to offer branded and reliable content to their customers, allowing them and sales representatives to interact online through tools such as gateways. This also gives end-users the tools to find the exact product or content and a place to purchase it.